11 a.m. EDT to 11:10 a.m.

3 p.m. GMT to 3:10 p.m.

Welcome and Opening

Terri Bartlett (CEO & President of Marketing EDGE

11:10 a.m. EDT to 11:20 a.m.

3:10 p.m. GMT to 3:20 p.m.

Introduction to the Conference and Special Issue

Caroline Wiertz & Charles Hofacker (IMRC 2020 Co-Chairs)

11:20 a.m. EST to 11:35 a.m.

3:20 p.m. GMT to 3:35 p.m.

Journal of Interactive Marketing®

Arvind Rangaswamy (JIM Co-Editor)

Parallel Session 1a: (Un)Anticipated Consequences of Social Media for Consumers

Session Chair: Janina Steinmetz

Parallel Session 1b: (Un)Anticipated Consequences of Digital Marketing for News Consumption

Session Chair: Charles Hofacker

11:35 a.m. EDT to 11:45 a.m.

3:35 p.m. GMT to 3:45 p.m.

Disassembling Online Trolling: Towards the Better Understanding and Managing of Online Mischief-Making Consumer Misbehaviours

Maja Golf Papez & Ekant Veer

Do Ads Harm News Consumption?

Shunyao Yan, Klaus Miller, & Bernd Skiera

11:45 a.m. EDT to 11:55 a.m.

3:45 p.m. GMT to 3:55 p.m.

An Unanticipated Response to Envy in Online Settings

Ana Suárez Vázquez, Manuel Chica Serrano, Ana Belén del Río Lanza, & Leticia Suárez Álvarez

Linking Customer Value to Brand Value

Bobby J. Calder, Edward C. Malthouse, & Yayu Zhou

11:55 a.m. EDT to 12:05 p.m.

3:55 p.m. GMT to 4:05 p.m.

Social Media Chatter: Unintended Consequences for Consumer Confidence –

Maria Petrescu, Dawn Iacobucci, Anjala S. Krishen, & Sheen Kachen

Clickbait Impedes Sharing of Online Content

Prithwiraj Mukherjee, Souvik Dutta and Arnaud De Bruyn

12:05 p.m. EDT to 12:15 p.m.

4:05 p.m. GMT to 4:15 p.m.

Unanticipated Consequences of Virtual Support Communities: A Multimethod Study of Social Diagnoses and Social Anxieties

Ana Babic Rosario, Cristel Antonia Russell, & Doreen E. Shanahan

Examining the (Un)Anticipated Effects of Unfinished Teasers on Consumers’ Purchases and Consumption

Gerrit Cziehso, Ann-Kristin Kupfer, & Tobias Schäfers

12:15 p.m. EDT to 12:45 p.m.

4.15 p.m. GMT to 4:45 p.m.

Plenary

Session Chair: Caroline Wiertz

9 a.m. EDT to 9:40 a.m.

1 p.m. GMT to 1:40 p.m.

KEYNOTE Marketing Utopia or Marketing Dystopia?

Klaus Wertenbroch (INSEAD)

9:45 a.m. EDT to 9:55 a.m.

1:45 p.m. BST to 1:55 p.m.

Online community participation: A meta-analysis on the drivers and outcomes

Jing Niu & Kristine De Valck

9:55 a.m. EDT to 10:05 a.m.

1:55 p.m. GMT to 2:05 p.m.

Performativity and the Materiality of Sound: Exploring the Evolution of TikTok in Digital Consumer Culture

Jenna Drenten

10:05 a.m. EDT to 10:15 a.m.

2:05 p.m. GMT to 2:15 p.m.

The Effect of the Digitization of Community Activities on Participation Intentions: Evidence from Meetup.com

Martina Pocchiari & Jason M.T. Roos

10:15 a.m. EDT to 10:25 a.m.

2:15 p.m. GMT to 2:25 p.m.

Consumers Opt for Crowdfunded Products to Reduce Inequality in the Marketplace

Oguz Ali Acar, Darren Dahl, Christoph Fuchs, & Martin Schreier

10:25 a.m. EDT to 10:55 a.m.

2:25 p.m. GMT to 2:55 p.m.

11:00 a.m. EDT to 11:40 a.m.

3 p.m. GMT to 3.40 p.m.

KEYNOTE Psychologically Microtargeted Marketing: How Could It Work and Does It?

David Stilwell

11:40 a.m. EDT  to 12:40 p.m.

3:40 p.m. GMT to 4:40 p.m.

PRACTITIONER KEYNOTE Outlook for the Use of Identity in Marketing and Advertising

Bruce Biegel

Parallel Session 2a: (Un)Anticipated Consequences of C2C Interactions and Brands Online of Social Media for Consumers

Session Chair: Daniela Cristian

Parallel Session 2b: (Un)Anticipated Consequences of Digital Marketing for Comms & Customer Acquisition

Session Chair: Sabrina Gottschalk

Noon EDT to 12:10 p.m.

4 p.m. GMT to 4:10 p.m.

(No) Offense Taken: Value Creation vs Value Destruction By Brand-Offended Consumers

Lauren Labrecque, Ereni Markos, & Mujde Yuksel

Silently Killing Your Customers One Email at a Time: The True Cost of Email Solicitations

Alina Ferecatu, Arnaud de Bruyn, & Prithwiraj Mukherjee

12:10 p.m. EDT to 12:20 p.m.

4:10 p.m. GMT to 4:20 p.m.

The Influence of Online Complaints on Third Party Consumers

Alexander Mafael, Sascha Raithel, Maximilian Hausmann, Antje Niemann, & Manfred Schwaiger

The Value of Third Party Platforms in Customer Acquisition: An Empirical Investigation into the Hospitality Industry

Agata Leszkiewicz, Sarang Sunder, V. Kumar, & Chekitan Dev

12:20 p.m. EDT to 12:30 p.m.

4:20 p.m. GMT to 4:30 p.m.

I Am Not What I Like: The Unintended Consequences of Endorsing Brands on Social Media

Stefan Bernritter, Anniek Eigenraam, & Peeter Verlegh

Does TV Advertising Increase Online Sales? The Role of Intertemporal Substitution

Xu Zhang, Anja Lambrecht, & Catherine Tucker

12:35 p.m. EDT to 12:55 p.m.

4:35 p.m. GMT to 4:55 p.m.

Augmented Reality and the Self

Ana Javornik, Marta Pizzetti, Ben Marder, & Luk Warlop

1 p.m. EDT to 1:20 p.m.

5 p.m. GMT to 5:20 p.m.

Blessing or Curse: The Paradoxical Impact of Mobile Health Applications on the Consumer

Vera Blazevic, Csilla Horvath, & Lisa Klintwort

Online Privacy and Consumers’ Financial Decisions

Joris Demmers, Benedict Dellaert, & Kristian Rotaru

Out of Control: Choice Architecture on Data Consent Banners

Georgina Herrera & Luciana Velloso

8:20 a.m. EST to 8:40 EST

1:20 p.m. GMT to 1:40 p.m.

Social Media Consumption and Psychological Wellbeing

Cammy Crolic, Andrew Stephen, Peter Pal Zubcsek, & Gillian Brooks

8:45 a.m. EST to 9:25 a.m.

1:45 p.m. GMT to 2:25 p.m.

KEYNOTE

Algorithmic Bias

Anja Lambrecht

9:25 a.m. EST to 9:45 a.m.

2:25 p.m. GMT to 2:45 p.m.

She Looks Like Me! How Body Type Similarity Influences Online Clothes Shopping

Iina Ikonen & Catharina Hasselbach

To Post or Not to Post – Understanding Differences in Online Review Posting Behaviour

Sabrina Gottschalk, Alexander Mafael, & Jana Möller

9:50 a.m. EST to 10:10 a.m.

2:50 p.m. GMT to 3:10 p.m.

Confronting and Conquering the Dark Side of AI in Marketing

Venky Shankar

10 a.m. EST to 10:20 a.m.

3 p.m. GMT to 3:20 p.m.

Fake News Sharers and News Fact-Checkers: Beyond Demographics and Ideology

Verena Schoenmueller, Simon J. Blanchard, & Gita V. Johar

Parallel Session 3a: Various (Un)Anticipated Consequences of Digital Marketing

Chair: Laetitia Mimoun

Parallel Session 3b: (Un)Anticipated Consequences of Influencer Marketing

Chair: Wanqing Zhang

10:25 a.m. EST to 10:35 a.m.

3:25 p.m. GMT to 3:35 p.m.

Asymmetric Consequences of Cybersecurity on Healthcare

Yiting Deng, Anja Lambrecht, & Catherine Tucker

When Influencer Marketing Gives Voice to Undesirable Actors

Mario Campana & Astrid van den Bossche

10:35 a.m. EST to 10:45 a.m.

3:35 p.m. GMT to 3:45 p.m.

The Impact of Consent and Transparency Requirements On Companies and Users

Julia Schmitt, Klaus Miller, & Bernd Skiera

“Pretty Big Lies” – How Followers Respond to AI Influencers

Zixuan Cheng, Anouk de Regt, Matteo Montecchi, & Kirk Plangger

10:50 a.m. EST to 11:10 a.m.

3:50 p.m. GMT to 4:10 p.m.

An Analysis of Social Media Engagement in the Case of the 2016 US Presidential Elections

Raoul V. Kübler, Koen Pauwels, & Ginger Pennington

11:15 a.m. EST to 11:30 a.m.

4:15 p.m. GMT to 4:30 p.m.

Closing and 2021 IMRC Announcement

Caroline Wiertz & Charles Hofacker

11:30 a.m. EST …

4:30 p.m. GMT …