CONFERENCE PROGRAM 2020
The 2021 program will be made available closer to the event.
The 2020 conference theme examined the unanticipated consequences of interactive marketing in today’s world of rapid technological innovation, artificial intelligence, and the Internet of Things. Participants examined these unanticipated consequences, and provided thought leadership as to how consumers, firms and/or policy makers should respond.
Marketing EDGE’s Journal of Interactive Marketing serves as a catalyst for identifying issues and shaping ideas associated with the expanding electronic, interactive, and direct marketing environments. We publish leading-edge, high-quality and original results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing.
Please note that all conference times listed are in United States Eastern Time and Greenwich Mean Time.
WEDNESDAY, OCTOBER 28
| Plenary | |||
| 11 a.m. EDT to 11:10 a.m.
3 p.m. GMT to 3:10 p.m. |
Welcome and Opening
Terri Bartlett (CEO & President of Marketing EDGE |
Live Stream | |
| 11:10 a.m. EDT to 11:20 a.m.
3:10 p.m. GMT to 3:20 p.m. |
Introduction to the Conference and Special Issue
Caroline Wiertz & Charles Hofacker (IMRC 2020 Co-Chairs) |
Live Stream | |
| 11:20 a.m. EST to 11:35 a.m.
3:20 p.m. GMT to 3:35 p.m. |
Journal of Interactive Marketing®
Arvind Rangaswamy (JIM Co-Editor) |
Live Stream | |
| Parallel Session 1a: (Un)Anticipated Consequences of Social Media for Consumers
Session Chair: Janina Steinmetz |
Parallel Session 1b: (Un)Anticipated Consequences of Digital Marketing for News Consumption
Session Chair: Charles Hofacker |
||
| 11:35 a.m. EDT to 11:45 a.m.
3:35 p.m. GMT to 3:45 p.m. |
Disassembling Online Trolling: Towards the Better Understanding and Managing of Online Mischief-Making Consumer Misbehaviours
Maja Golf Papez & Ekant Veer |
Do Ads Harm News Consumption?
Shunyao Yan, Klaus Miller, & Bernd Skiera |
Pre-Recorded Presentation + Live Stream Q&A |
| 11:45 a.m. EDT to 11:55 a.m.
3:45 p.m. GMT to 3:55 p.m. |
An Unanticipated Response to Envy in Online Settings
Ana Suárez Vázquez, Manuel Chica Serrano, Ana Belén del Río Lanza, & Leticia Suárez Álvarez |
Linking Customer Value to Brand Value
Bobby J. Calder, Edward C. Malthouse, & Yayu Zhou |
Pre-Recorded Presentation + Live Stream Q&A |
| 11:55 a.m. EDT to 12:05 p.m.
3:55 p.m. GMT to 4:05 p.m. |
Social Media Chatter: Unintended Consequences for Consumer Confidence –
Maria Petrescu, Dawn Iacobucci, Anjala S. Krishen, & Sheen Kachen |
Clickbait Impedes Sharing of Online Content
Prithwiraj Mukherjee, Souvik Dutta and Arnaud De Bruyn |
Pre-Recorded Presentation + Live Stream Q&A |
| 12:05 p.m. EDT to 12:15 p.m.
4:05 p.m. GMT to 4:15 p.m. |
Unanticipated Consequences of Virtual Support Communities: A Multimethod Study of Social Diagnoses and Social Anxieties
Ana Babic Rosario, Cristel Antonia Russell, & Doreen E. Shanahan |
Examining the (Un)Anticipated Effects of Unfinished Teasers on Consumers’ Purchases and Consumption
Gerrit Cziehso, Ann-Kristin Kupfer, & Tobias Schäfers |
Pre-Recorded Presentation + Live Stream Q&A |
| 12:15 p.m. EDT to 12:45 p.m.
4.15 p.m. GMT to 4:45 p.m. |
Reception | Live Stream | |
THURSDAY, OCTOBER 29
| Plenary
Session Chair: Caroline Wiertz |
||
| 9 a.m. EDT to 9:40 a.m.
1 p.m. GMT to 1:40 p.m. |
KEYNOTE Marketing Utopia or Marketing Dystopia?
Klaus Wertenbroch (INSEAD) |
Live Stream |
| 9:45 a.m. EDT to 9:55 a.m.
1:45 p.m. BST to 1:55 p.m. |
Online community participation: A meta-analysis on the drivers and outcomes
Jing Niu & Kristine De Valck |
Pre-Recorded Presentation + Live Stream Q&A |
| 9:55 a.m. EDT to 10:05 a.m.
1:55 p.m. GMT to 2:05 p.m. |
Performativity and the Materiality of Sound: Exploring the Evolution of TikTok in Digital Consumer Culture
Jenna Drenten |
Pre-Recorded Presentation + Live Stream Q&A |
| 10:05 a.m. EDT to 10:15 a.m.
2:05 p.m. GMT to 2:15 p.m. |
The Effect of the Digitization of Community Activities on Participation Intentions: Evidence from Meetup.com
Martina Pocchiari & Jason M.T. Roos |
Pre-Recorded Presentation + Live Stream Q&A |
| 10:15 a.m. EDT to 10:25 a.m.
2:15 p.m. GMT to 2:25 p.m. |
Consumers Opt for Crowdfunded Products to Reduce Inequality in the Marketplace
Oguz Ali Acar, Darren Dahl, Christoph Fuchs, & Martin Schreier |
Pre-Recorded Presentation + Live Stream Q&A |
| 10:25 a.m. EDT to 10:55 a.m.
2:25 p.m. GMT to 2:55 p.m. |
Awards Ceremony | Live Stream |
| 11:00 a.m. EDT to 11:40 a.m.
3 p.m. GMT to 3.40 p.m. |
KEYNOTE Psychologically Microtargeted Marketing: How Could It Work and Does It?
David Stilwell |
Live Stream |
| 11:40 a.m. EDT to 12:40 p.m.
3:40 p.m. GMT to 4:40 p.m. |
PRACTITIONER KEYNOTE Outlook for the Use of Identity in Marketing and Advertising
Bruce Biegel |
Live Stream |
FRIDAY, OCTOBER 30
| Parallel Session 2a: (Un)Anticipated Consequences of C2C Interactions and Brands Online of Social Media for Consumers
Session Chair: Daniela Cristian |
Parallel Session 2b: (Un)Anticipated Consequences of Digital Marketing for Comms & Customer Acquisition
Session Chair: Sabrina Gottschalk |
||
| Noon EDT to 12:10 p.m.
4 p.m. GMT to 4:10 p.m. |
(No) Offense Taken: Value Creation vs Value Destruction By Brand-Offended Consumers
Lauren Labrecque, Ereni Markos, & Mujde Yuksel |
Silently Killing Your Customers One Email at a Time: The True Cost of Email Solicitations
Alina Ferecatu, Arnaud de Bruyn, & Prithwiraj Mukherjee |
Pre-Recorded Presentation + Live Stream Q&A |
| 12:10 p.m. EDT to 12:20 p.m.
4:10 p.m. GMT to 4:20 p.m. |
The Influence of Online Complaints on Third Party Consumers
Alexander Mafael, Sascha Raithel, Maximilian Hausmann, Antje Niemann, & Manfred Schwaiger |
The Value of Third Party Platforms in Customer Acquisition: An Empirical Investigation into the Hospitality Industry
Agata Leszkiewicz, Sarang Sunder, V. Kumar, & Chekitan Dev |
Pre-Recorded Presentation + Live Stream Q&A |
| 12:20 p.m. EDT to 12:30 p.m.
4:20 p.m. GMT to 4:30 p.m. |
I Am Not What I Like: The Unintended Consequences of Endorsing Brands on Social Media
Stefan Bernritter, Anniek Eigenraam, & Peeter Verlegh |
Does TV Advertising Increase Online Sales? The Role of Intertemporal Substitution
Xu Zhang, Anja Lambrecht, & Catherine Tucker |
Pre-Recorded Presentation + Live Stream Q&A |
| Plenary | |||
| 12:35 p.m. EDT to 12:55 p.m.
4:35 p.m. GMT to 4:55 p.m. |
Augmented Reality and the Self
Ana Javornik, Marta Pizzetti, Ben Marder, & Luk Warlop |
Live Stream | |
| Roundtables | |||
| 1 p.m. EDT to 1:20 p.m.
5 p.m. GMT to 5:20 p.m. |
Blessing or Curse: The Paradoxical Impact of Mobile Health Applications on the Consumer
Vera Blazevic, Csilla Horvath, & Lisa Klintwort |
Pre-Recorded Presentation + Live Stream Q&A | |
| Online Privacy and Consumers’ Financial Decisions
Joris Demmers, Benedict Dellaert, & Kristian Rotaru |
Pre-Recorded Presentation + Live Stream Q&A | ||
| Out of Control: Choice Architecture on Data Consent Banners
Georgina Herrera & Luciana Velloso |
Pre-Recorded Presentation + Live Stream Q&A | ||
WEDNESDAY, NOVEMBER 4
| Plenary | ||
| 8:20 a.m. EST to 8:40 EST
1:20 p.m. GMT to 1:40 p.m. |
Social Media Consumption and Psychological Wellbeing
Cammy Crolic, Andrew Stephen, Peter Pal Zubcsek, & Gillian Brooks |
Live Stream |
| 8:45 a.m. EST to 9:25 a.m.
1:45 p.m. GMT to 2:25 p.m. |
KEYNOTE
Algorithmic Bias Anja Lambrecht |
Live Stream |
| Roundtables | ||
| 9:25 a.m. EST to 9:45 a.m.
2:25 p.m. GMT to 2:45 p.m.
|
She Looks Like Me! How Body Type Similarity Influences Online Clothes Shopping
Iina Ikonen & Catharina Hasselbach |
Pre-Recorded Presentation + Live Stream Q&A |
| To Post or Not to Post – Understanding Differences in Online Review Posting Behaviour
Sabrina Gottschalk, Alexander Mafael, & Jana Möller |
Pre-Recorded Presentation + Live Stream Q&A | |
| Plenary | ||
| 9:50 a.m. EST to 10:10 a.m.
2:50 p.m. GMT to 3:10 p.m. |
Confronting and Conquering the Dark Side of AI in Marketing
Venky Shankar |
Live Stream |
| 10:15 a.m. EST to 11:00 a.m.
3:15 p.m. GMT to 4:00 p.m. |
PRACTITIONER KEYNOTE Digital Anthropology and the Consumer of Tomorrow
Jonathan Chippindale |
Live Stream |
THURSDAY, NOVEMBER 5
| 10 a.m. EST to 10:20 a.m.
3 p.m. GMT to 3:20 p.m. |
Fake News Sharers and News Fact-Checkers: Beyond Demographics and Ideology
Verena Schoenmueller, Simon J. Blanchard, & Gita V. Johar |
Live Stream | |
| Parallel Session 3a: Various (Un)Anticipated Consequences of Digital Marketing
Chair: Laetitia Mimoun |
Parallel Session 3b: (Un)Anticipated Consequences of Influencer Marketing
Chair: Wanqing Zhang |
||
| 10:25 a.m. EST to 10:35 a.m.
3:25 p.m. GMT to 3:35 p.m. |
Asymmetric Consequences of Cybersecurity on Healthcare
Yiting Deng, Anja Lambrecht, & Catherine Tucker |
When Influencer Marketing Gives Voice to Undesirable Actors
Mario Campana & Astrid van den Bossche |
Pre-Recorded Presentation + Live Stream Q&A |
| 10:35 a.m. EST to 10:45 a.m.
3:35 p.m. GMT to 3:45 p.m. |
The Impact of Consent and Transparency Requirements On Companies and Users
Julia Schmitt, Klaus Miller, & Bernd Skiera |
“Pretty Big Lies” – How Followers Respond to AI Influencers
Zixuan Cheng, Anouk de Regt, Matteo Montecchi, & Kirk Plangger |
Pre-Recorded Presentation + Live Stream Q&A |
| Plenary | |||
| 10:50 a.m. EST to 11:10 a.m.
3:50 p.m. GMT to 4:10 p.m. |
An Analysis of Social Media Engagement in the Case of the 2016 US Presidential Elections
Raoul V. Kübler & Koen Pauwels |
Live Stream | |
| 11:15 a.m. EST to 11:30 a.m.
4:15 p.m. GMT to 4:30 p.m. |
Closing and 2021 IMRC Announcement
Caroline Wiertz & Charles Hofacker
|
Live Stream | |
| 11:30 a.m. EST …
4:30 p.m. GMT … |
Reception | ||