ATTENDEES

Oguz Ali Acar

Position: Associate Professor

Oguz Ali Acar

Associate Professor

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Ana Babic Rosario

Position: Assistant Professor | University of Denver

​Ana Babic Rosario is Assistant Professor of Marketing at the Daniels College of Business, University of Denver. Her research centers on technology-enabled consumption and communication, such as electronic word of mouth and social media, and it has been published in the Journal of Marketing Research and Journal of the Academy of Marketing Science and presented at leading marketing conferences, including Association for Consumer Research (ACR), European ACR, INFORMS Marketing Science, European Marketing Academy Conference (EMAC), JAMS Thought Leaders’ Conference, Consumer Culture Theory (CCT) Conference, and the Competitive Advantage in the Digital Economy (CADE) Forum. Her secondary stream of research examines consumer nostalgia and the sociology of food consumption. Ana serves on the Editorial Review Board for the International Journal of Research in Marketing and as ad-hoc reviewer for other marketing journals, including the Journal of Marketing, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Interactive Marketing, and the Journal of Business Research. Among other courses, she has taught Marketing Research & Analytics, Social Media Marketing, and Introduction to Marketing. Ana completed her PhD in 2016 at HEC Paris, France. In Fall 2014, she was a visiting scholar at the Schulich School of Business at York University in Toronto, Canada. She also holds a BA and MBA in Marketing from the Zagreb School of Economics and Management, Croatia.

Ana Babic Rosario

Assistant Professor | University of Denver

​Ana Babic Rosario is Assistant Professor of Marketing at the Daniels College of Business, University of Denver. Her research centers […]

Aylin Aydinli

Position: Assistant Professor of Marketing | Vrije Universiteit Amsterdam

Aylin Aydinli is Assistant Professor of Marketing at the Vrije Universiteit Amsterdam. Her research focuses on the role of emotions in consumer decision making, consumer responses to pricing and price promotions, and influencing food choices and consumption. She is awarded the prestigious VENI grant from Netherlands Organization for Scientific Research (NWO) in 2019 for her research on the impact of price promotions on household food waste. She has published in Journal of Marketing, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, and PLOS One. Aylin holds a PhD in Marketing (2014) from London Business School. In 2011, she was a visiting scholar at Columbia Business School and a member of its Research in Emotion and Decision Lab. She received her B.A. in Economics from Bogazici University, Turkey and M.A. in International Trade and Investment Policy from George Washington University, USA.

Aylin Aydinli

Assistant Professor of Marketing | Vrije Universiteit Amsterdam

Aylin Aydinli is Assistant Professor of Marketing at the Vrije Universiteit Amsterdam. Her research focuses on the role of emotions […]

Fleura Bardhi

Position: Professor of Marketing | Cass Business School

Fleura Bardhi is a Professor of Marketing at Cass Business School, City University London, UK. Fleura has a Ph.D. from the University of Nebraska-Lincoln, USA, a MSc in International Business from Norwegian School of Management, Norway, and a B.A. in Management from University of Tirana, Albania. Prior to joining Cass Business School, Fleura was an associate professor at Northeastern University, Boston, USA.

Fleura Bardhi

Professor of Marketing | Cass Business School

Fleura Bardhi is a Professor of Marketing at Cass Business School, City University London, UK. Fleura has a Ph.D. from […]

Yakov Bart

Position: Associate Professor of Marketing | Northeastern University

Yakov Bart

Associate Professor of Marketing | Northeastern University

Stefan Bernritter

Position: Associate Professor of Marketing | King's College London

Stefan is a Senior Lecturer (Associate Professor) in Marketing at King’s Business School, King’s College London. Before joining King’s, he held positions as Senior Lecturer in Marketing at Goldsmiths, University of London and Assistant Professor of Marketing Communication at the Amsterdam School of Communication Research, University of Amsterdam. He holds a PhD in Marketing Communication from the University of Amsterdam.  Innovative digital technologies and a constantly changing media landscape pose significant opportunities but also challenges for consumers and advertisers. Stefan’s research mainly focusses on consumer-brand interactions in this rapidly changing environment and covers topics such as, among others, Mobile Marketing, Social Media Marketing, and AI in Advertising. Stefan has published in leading academic journals such as International Journal of Research in Marketing, Journal of Experimental Social Psychology, Journal of Interactive Marketing, Journal of Business Research, European Journal of Marketing, and International Journal of Advertising.

Stefan Bernritter

Associate Professor of Marketing | King's College London

Stefan is a Senior Lecturer (Associate Professor) in Marketing at King’s Business School, King’s College London. Before joining King’s, he […]

Vera Blazevic

Position: Associate Professor or Marketing | Radboud University Nijmegen

Vera Blazevic is Associate Professor of Marketing at the Institute for Management Research at Radboud University Nijmegen and Visiting Professor at RWTH Aachen University in the Institute for Technology and Innovation Management. Her research interests focus on the societal challenges of sustainability and digitalisation to investigate responsible innovation processes of consumers and organisations. Her prior work has been published in various leading journals, such as Journal of Marketing, Journal of Product Innovation Management, Journal of Service Research, Journal of the Academy of Marketing Science and Journal of Interactive Marketing, among others.

Vera Blazevic

Associate Professor or Marketing | Radboud University Nijmegen

Vera Blazevic is Associate Professor of Marketing at the Institute for Management Research at Radboud University Nijmegen and Visiting Professor […]

Bobby Calder

Position: Professor of Marketing | Northwestern University

Bobby J. Calder is the Kellstadt Professor of Marketing, Kellogg School of Management, Northwestern University. He is also a Professor in the Medill School of Journalism, Media and Integrated Marketing Communications. He currently chairs the International Standards Organization’s (ISO) committee on Brand Evaluation.

Bobby Calder

Professor of Marketing | Northwestern University

Bobby J. Calder is the Kellstadt Professor of Marketing, Kellogg School of Management, Northwestern University. He is also a Professor […]

Mario Campana

Position: Lecturer of Marketing | Goldsmiths, University of London

Dr. Mario Campana is a Lecturer in Marketing and Consumer Behaviour in the Institute of Management Studies at Goldsmiths, University of London, UK. He completed his PhD in Consumer Research at Cass Business School – City, University London. His research interests lie in the fields of consumer entrepreneurship, consumption of money, consumer collectives and materiality. His approach is rooted in Consumer Culture with a critical twist and macro perspective that is also reflected in his teaching practice and interests.

Mario Campana

Lecturer of Marketing | Goldsmiths, University of London

Dr. Mario Campana is a Lecturer in Marketing and Consumer Behaviour in the Institute of Management Studies at Goldsmiths, University […]

Mia Zixuan Cheng

Position: PhD Student ​| King's Business School

Mia is a second year Ph.D. Student in Marketing at the King’s College London. Her research mainly focuses on celebrity endorsement and influencer marketing. She is also interested in the effect of sponsorship disclosure. She graduated in 2016 with a MLitt in Marketing from the University of St Andrews, Scotland.

Mia Zixuan Cheng

PhD Student ​| King's Business School

Mia is a second year Ph.D. Student in Marketing at the King’s College London. Her research mainly focuses on celebrity […]

Michael Clayton

Position: Senior Professorial Lecturer | American University

Michael Clayton

Senior Professorial Lecturer | American University

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Julien Cloarec

Position: Lecturer ​| Université Toulouse Capitole

Julien Cloarec is a Graduate Engineer in Computer Science and a Lecturer in Management Science at Toulouse School of Management, Université Toulouse Capitole. He teaches graduate students Data Science and Digital Marketing. His research deals with the impact of Big Data and Artificial Intelligence on Relationship Marketing.

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Julien Cloarec

Lecturer ​| Université Toulouse Capitole

Julien Cloarec is a Graduate Engineer in Computer Science and a Lecturer in Management Science at Toulouse School of Management, […]

Anatoli Colicev

Position: Assistant Professor of Marketing | Bocconi University

Anatoli Colicev is an Assistant Professor of Marketing at Bocconi University. His research interests include marketing strategy, marketing-finance interface and social media marketing. He earned his Ph.D. in Decision Sciences and Statistics from ESSEC Business School (2016) and holds a master’s degree in research (ESSEC) and economics (University of Cagliari). He has taught courses on Quantitative Modeling, Analytics and Marketing Strategy at B.Sc., M.Sc., MBA, and Executive level. His work has appeared in Journal of Marketing (JM), International Journal of Research in Marketing (IJRM), International Journal of Production Economics, Service Science, and Administrative Science. In his research Anatoli actively collaborates with companies including YouGov Group and Metro AG group. Anatoli has been a visiting scholar at VIVES research center in KU Leuven, Aalto University School of Business, WU Vienna, Fuqua School of Business, Ozyegin University and ESSEC Singapore. Prior to academia, Anatoli served as the co-owner of a business in the tourism sector, in addition to providing litigation support.

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Anatoli Colicev

Assistant Professor of Marketing | Bocconi University

Anatoli Colicev is an Assistant Professor of Marketing at Bocconi University. His research interests include marketing strategy, marketing-finance interface and […]

Daniela Cristian

Position: Assistant Professor | Cass Business School

Daniela Cristian is an Assistant Professor (Lecturer) of Marketing at Cass Business School. Before joining Cass, Daniela completed her PhD in Marketing at BI Norwegian Business School (Norway).  Daniela is doing experimental research in consumer behaviour. She is particularly interested in the aftermath of hedonic consumption, prosocial and unethical behaviour, cognitive biases, and creativity.  At Cass Business School, Daniela teaches “Principles of Marketing” and “Strategic Marketing” in the Modular Executive MBA program as well as “Strategic Marketing” in the MSc Marketing Strategy and Innovation program.

Daniela Cristian

Assistant Professor | Cass Business School

Daniela Cristian is an Assistant Professor (Lecturer) of Marketing at Cass Business School. Before joining Cass, Daniela completed her PhD […]

Barbara Culiberg

Position: Assistant Professor | ​University of Ljubljana

Barbara Culiberg is an Assistant Professor of Marketing at the School of Economics and Business, University of Ljubljana. In her research, she primarily focuses on ethical decision making related to ethical and unethical consumer practices, such as pro-environmental behaviour, participation in the shadow economy, and digital piracy. More recently, she has started working on new projects on the sharing economy, environmental anti-consumption, and cyberloafing. Her work has been published in various international scientific journals, including Journal of Business Ethics; Computers in Human Behavior; Journal of Consumer Behaviour; Business ethics: A European Review; and International Journal of Consumer Studies.

Barbara Culiberg

Assistant Professor | ​University of Ljubljana

Barbara Culiberg is an Assistant Professor of Marketing at the School of Economics and Business, University of Ljubljana. In her […]

Gerritt Cziehso

Position: Assistant Professor | Muenster University

Gerrit P. Cziehso is an Assistant Professor at Muenster University, Germany. His research interests include price introductions as a special form of a price increase, online communities with a focus on company-sponsored platforms, and the effects of customers’ smartphone usage instore.

Gerritt Cziehso

Assistant Professor | Muenster University

Gerrit P. Cziehso is an Assistant Professor at Muenster University, Germany. His research interests include price introductions as a special […]

Shai Danziger

Position: Professor of Marketing | Tel Aviv University

​Prof. Shai Danziger is Assistant Dean of International Affairs and academic head of the Sofaer Global MBA. He joined the Coller School of Management in 2011 after being a faculty member and department head of the Department of Management at Ben-Gurion University of the Negev. Prof. Danziger has a Ph.D. in Cognitive Neuroscience from the University of California at Davis and was a post-doctoral fellow in the Psychology department at the University of Wales, Bangor. Prof. Danziger studies Consumer Behavior. He uses behavioral experimental methodology and field data to ask questions about consumer information processing and decision making. He is working on a variety of topics including consumer crowdfunding decisions, consumer responses to game promotions, when and why consumers may be careless with their own products, consumer understanding of causal arguments in marketing communications, consumer price perceptions, the effects of language on consumer thought, consumer online reviews, differences between what people choose for themselves and what they advise others to do, and how engaging in pro-social behavior influences monetary risk-taking. Shai’s work has appeared in Nature Neuroscience, Journal of Consumer Research, Journal of Consumer Psychology, Proceeding of the National Academy of Science, Psychological Science, Journal of Experimental Psychology: Human Perception & Performance, Perception & Psychophysics, Psychonomic Bulletin & Review, Journal of Cognitive Neuroscience, Current Biology, Journal of Behavioral Decision Making, Journal of Economic Behavior and Organization, Journal of Economic Psychology and Psychology & Marketing. Shai serves on the editorial review board of the Journal of Consumer Psychology.

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Shai Danziger

Professor of Marketing | Tel Aviv University

​Prof. Shai Danziger is Assistant Dean of International Affairs and academic head of the Sofaer Global MBA. He joined the […]

John Deighton

Position: Professor | Harvard Business School

John Deighton is the Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is a past editor of the Journal of Consumer Research and the Journal of Interactive Marketing. He has been Executive Director of the Marketing Science Institute, and is a Director of the Berkman-Klein Center for Internet and Society at Harvard University.  He has held visiting professor positions at the Duke University, the University of Tokyo, and Oxford and Cambridge Universities.    His recent research includes “Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies,” Journal of Advertising Research, “Learning to Become a Taste Expert, Journal of Consumer Research 2019, “Big Data,” Consumption Markets and Culture 2018, “Economic Value of the Advertising-Supported Internet Ecosystem,” IAB 2017, “The Value of Data: Consequences for Insight, Innovation, and Efficiency in the U.S. Economy,” DMA 2016, “Adding Bricks to Clicks: The Effects of Store Openings on Sales Through Direct Channels,” Journal of Marketing, “Interactivity’s Unanticipated Consequences for Marketers and Marketing,” in Journal of Interactive Marketing, . Recent case studies include Wattpad, Gimlet Media, DataXu, Oracle, Acxiom, Instacart, Managing Data at Allstate, WPP: From Mad Men to Math Men, and Target Stores: The Hunt for Unvolunteered Truths. His Twitter feed is @HBSmktg.

John Deighton

Professor | Harvard Business School

John Deighton is the Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is a past […]

Anouk De Regt

Position: PhD Candidate | King's Business School

Anouk De Regt

PhD Candidate | King's Business School

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Ko de Ruyter

Position: Professor of Marketing | King's College London

Ko de Ruyter is Vice Dean Research, Professor of Marketing at King’s College London and Adjunct Professor of Marketing at UNSW Sydney. His research focuses on intersections of health care, technological innovations and consumer well-being. He has published widely in flagship academic business journals, such as the Journal of Marketing, the Journal of Consumer Research and Management Science. In pursuit of rigour and relevance, Ko leads a number of global research teams that apply marketing scholarship to issues that are relevant to society. Now, perhaps more than ever, in turbulent economic times, there is a need for guidance in strategy development that builds on fundamental as well as versatile thinking. Ko de Ruyter is able to offer such thinking and push its translation into actionable advice for businesses and policy makers. For his leadership in the academic research community, Professor de Ruyter has been awarded a life-time achievement by the American Marketing Association.

Ko de Ruyter

Professor of Marketing | King's College London

Ko de Ruyter is Vice Dean Research, Professor of Marketing at King’s College London and Adjunct Professor of Marketing at […]

Kristine De Valck

Position: Associate Professor of Marketing | HEC Paris

Kristine de Valck is Associate Dean and Director of the PhD Program at HEC Paris. Her research and teaching focus on how the Internet in general and social media in particular have changed consumer behavior, organizations, and marketing practice. Her work has been published in the British Journal of Management, Decision Support Systems, Journal of Interactive Marketing, Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing and Psychology & Marketing, as well as in various edited books. Kristine has developed numerous courses about marketing through social media, including a freely available course on iTunesU (2010) and a MOOC on Coursera (2017). Kristine has a PhD in Marketing Management from RSM Erasmus University (2005). She has been a faculty member at HEC Paris since 2004 where she has held various positions including Marketing PhD Program Director (2010-2013), Marketing Department Chair (2015-2017), and Kering Luxury Chair Holder (2016-2018). Currently, she is board member of the International Schools in Business Management consortium.

Kristine De Valck

Associate Professor of Marketing | HEC Paris

Kristine de Valck is Associate Dean and Director of the PhD Program at HEC Paris. Her research and teaching focus […]

Benedict Dellaert

Position: Professor Erasmus | University Rotterdam

Benedict Dellaert is a professor of marketing and director of the department of Business Economics at the Erasmus School of Economics, Erasmus University Rotterdam, the Netherlands. He is also professor of marketing (fractional) at Monash Business School, Monash University, Melbourne, Australia. His focus in research and teaching is on consumer decision-making and consumer-firm interaction. Prof. Dellaert’s publications have appeared in journals such as the Journal of the Academy of Marketing Science, Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Information Systems Research and Journal of Management Information Systems. His research findings have managerial and policy implications in digital marketing, financial services, and healthcare. Professor Dellaert’s former positions include posts at the University of Sydney in Australia, Tilburg University in the Netherlands, and Maastricht University in the Netherlands. He is currently also a visiting professor at the UCL School of Management, London, UK, research theme coordinator at the Network for Studies on Pensions, Aging and Retirement (Netspar), a fellow of the Erasmus Research Institute of Management (ERIM), and a research fellow at the Tinbergen Institute.

Benedict Dellaert

Professor Erasmus | University Rotterdam

Benedict Dellaert is a professor of marketing and director of the department of Business Economics at the Erasmus School of […]

Yiting Deng

Position: Assistant Professor ​| UCL School of Management

Yiting Deng is an Assistant Professor of Marketing at the UCL School of Management, University College London. Prior to joining UCL, she was an Assistant Professor at the University of Notre Dame’s Mendoza College of Business. She received her PhD in Marketing and MS in Statistics from Duke University. She also holds Bachelor’s degrees in Economics and Statistics and a Master’s degree in Economics from Peking University. She applies empirical modeling techniques on consumer choice and firm decision problems, with particular interests in digital marketing, advertising effectiveness, media consumption, and two-sided markets. Her research has been published in leading academic journals such as Marketing Science, Journal of Marketing Research, Journal of Economic Behavior & Organization, and Statistical Science.

Yiting Deng

Assistant Professor ​| UCL School of Management

Yiting Deng is an Assistant Professor of Marketing at the UCL School of Management, University College London. Prior to joining UCL, […]

Jenna Drenten

Position: Assistant Professor of Marketing | Loyola University Chicago

Jenna Drenten (PhD, University Georgia) is Assistant Professor of Marketing in the Quinlan School of Business at Loyola University Chicago. Jenna’s research centers on identity development in consumer culture, with a focus on gender and new media. Her research examines multiple facets of digital culture and identity, from individual consumer behavior to systemic macro-level structures. Her current research explores how digital technologies and social media platforms (e.g., TikTok, Instagram, Pinterest, YouTube, Twitter) present opportunities and challenges as consumers express their identities and navigate life transitions. She is also interested in methodological approaches for using social media technologies in qualitative inquiry and advancing conversations around ethical standards for such research. Jenna’s research has appeared in various journals including Consumption Markets & Culture, Journal of Macromarketing, Journal of the Association for Consumer Research, and Gender, Work and Organization, among others. She serves on the Steering Committee for the Center for Textual Studies and Digital Humanities (CTSDH) at Loyola University Chicago and on the Advisory Committee for GENMAC (Gender, Markets, Consumers).

Jenna Drenten

Assistant Professor of Marketing | Loyola University Chicago

Jenna Drenten (PhD, University Georgia) is Assistant Professor of Marketing in the Quinlan School of Business at Loyola University Chicago. […]

Anniek Eigenraam

Position: PhD Candidate | Vrije Universiteit Amsterdam

Anniek Eigenraam

PhD Candidate | Vrije Universiteit Amsterdam

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Danit Ein-Gar

Position: Marketing Scholar | Tel-Aviv University, Coller School of Management

I completed my BA, MBA and PhD at the Hebrew University, Jerusalem, Israel. I did my post-doc at Stanford. Since then I am a faculty member at the Coller School of Management, Tel-Aviv University. During 2016-2017 I was a visiting professor at Hass School of Business, University of California, Berkeley USA. Currently, I am head of the School’s Marketing department. My current reseach interest is to better understand how and why people give to others (donate, volunteer, give advice etc.) in the digital world. My lab (https://thegivinglab.co.il/) explores the emotional, cognitive and social processes that foster giving in contemporary lifestyle and the new-age charitable platforms (online website, social network campaigns, crowdfunding, mobile apps etc.) .

Danit Ein-Gar

Marketing Scholar | Tel-Aviv University, Coller School of Management

I completed my BA, MBA and PhD at the Hebrew University, Jerusalem, Israel. I did my post-doc at Stanford. Since […]

Khaled El-Shamandi Ahmed

Position: Doctoral Researcher | Henley Business School

Khaled El Shamandi Ahmed Doctoral Researcher in Marketing, Henley Business School, University of Reading, UK Khaled is a doctoral candidate in marketing at Henley Business School, and currently is a visiting student at London Business School. In his research he is exploring how companies can achieve extraordinary customer experience using new technologies such as augmented reality. His research interests revolve around customer experience, digital marketing, branding, ethical consumption, and sharing/gig economy. Before starting his PhD, Khaled earned his master degree in business management at Aston Business School where his dissertation was about brand valuation. He also worked as a media planner, news editor, and operations manager. Khaled is originally from Egypt and moved to the UK in 2007. In his spare time, he enjoys hiking, running, and long walks.

Khaled El-Shamandi Ahmed

Doctoral Researcher | Henley Business School

Khaled El Shamandi Ahmed Doctoral Researcher in Marketing, Henley Business School, University of Reading, UK Khaled is a doctoral candidate […]

Zachary Estes

Position: Professor of Marketing ​| Bocconi University

Zachary Estes (PhD in Psychology, Princeton University) is Professor of Marketing at Bocconi University in Milan, Italy. His theoretical and applied research on cognition, emotion, and consumer behavior has been awarded funding by international granting agencies, has been published in psychology and marketing journals including Cognitive Psychology, Emotion, Journal of Consumer Psychology, Journal of Experimental Psychology – General, and Psychological Science, and has been reported in popular media worldwide including BBC Radio, Scientific American, New Scientist, MarketingWeek, The New Yorker, Huffington Post, Forbes, and The Atlantic. He has served as Associate Editor of the journal Cognitive Science, and has served on the editorial boards of other journals and on the program committees of academic organizations in both psychology and marketing. He is also the proud winner of teaching awards at the University of Warwick (UK) and Bocconi University (Italy).

Zachary Estes

Professor of Marketing ​| Bocconi University

Zachary Estes (PhD in Psychology, Princeton University) is Professor of Marketing at Bocconi University in Milan, Italy. His theoretical and […]

Andreas Falke

Position: Assistant Professor | University of Regensburg

Andreas Falke is Assistant Professor at the Department of Marketing, University of Regensburg, Germany. He holds a diploma in mathematical economics from the Clausthal University of Technology, Germany and a Ph.D. in Business Administration from the University of Regensburg, Germany. In his Ph.D., he focused on experimental designs of conjoint experiments. His current research interests include experimental designs, online browsing behavior, and structural equation modeling. He published his research in OR Spectrum, Marketing Letters, and the Journal of Business Economics.

Andreas Falke

Assistant Professor | University of Regensburg

Andreas Falke is Assistant Professor at the Department of Marketing, University of Regensburg, Germany. He holds a diploma in mathematical […]

Alina Ferecatu

Position: Assistant Professor of Marketing | Rotterdam School of Management, Erasmus University

My research lies at the intersection between behavioral decision making and quantitative marketing. I study decision heuristics in marketing contexts, and compare individual’s decision-making to several benchmarks, including normative behavior. Theoretically, I draw from behavioral decision theory, which describes how individuals integrate their set of beliefs and values into their decisions. Methodologically, I combine experimental economics techniques and Bayesian analysis to understand and predict behavior. My work spans several domains, such as managerial decision-making, real-time website optimization, feedback systems design, fake news and its implications on news consumption. I try to bring the insights gained from research into the classroom. I teach marketing research and pricing strategies at the master level, and guide students to write their master thesis. I also teach several PhD seminars, where I introduce my research to PhD students.

Alina Ferecatu

Assistant Professor of Marketing | Rotterdam School of Management, Erasmus University

My research lies at the intersection between behavioral decision making and quantitative marketing. I study decision heuristics in marketing contexts, […]