ATTENDEES

Oguz Ali Acar

Position: Associate Professor | Business School (formerly Cass), City, University of London

Oguz Ali Acar

Associate Professor | Business School (formerly Cass), City, University of London

More about Oguz >

Ana Babic Rosario

Position: Assistant Professor | University of Denver

​Ana Babic Rosario is Assistant Professor of Marketing at the Daniels College of Business, University of Denver. Her research centers on technology-enabled consumption and communication, such as electronic word of mouth and social media, and it has been published in the Journal of Marketing Research and Journal of the Academy of Marketing Science and presented at leading marketing conferences, including Association for Consumer Research (ACR), European ACR, INFORMS Marketing Science, European Marketing Academy Conference (EMAC), JAMS Thought Leaders’ Conference, Consumer Culture Theory (CCT) Conference, and the Competitive Advantage in the Digital Economy (CADE) Forum. Her secondary stream of research examines consumer nostalgia and the sociology of food consumption. Ana serves on the Editorial Review Board for the International Journal of Research in Marketing and as ad-hoc reviewer for other marketing journals, including the Journal of Marketing, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Interactive Marketing, and the Journal of Business Research. Among other courses, she has taught Marketing Research & Analytics, Social Media Marketing, and Introduction to Marketing. Ana completed her PhD in 2016 at HEC Paris, France. In Fall 2014, she was a visiting scholar at the Schulich School of Business at York University in Toronto, Canada. She also holds a BA and MBA in Marketing from the Zagreb School of Economics and Management, Croatia.

Ana Babic Rosario

Assistant Professor | University of Denver

​Ana Babic Rosario is Assistant Professor of Marketing at the Daniels College of Business, University of Denver. Her research centers […]

Vera Blazevic

Position: Associate Professor or Marketing | Radboud University Nijmegen

Vera Blazevic is Associate Professor of Marketing at the Institute for Management Research at Radboud University Nijmegen and Visiting Professor at RWTH Aachen University in the Institute for Technology and Innovation Management. Her research interests focus on the societal challenges of sustainability and digitalisation to investigate responsible innovation processes of consumers and organisations. Her prior work has been published in various leading journals, such as Journal of Marketing, Journal of Product Innovation Management, Journal of Service Research, Journal of the Academy of Marketing Science and Journal of Interactive Marketing, among others.

Vera Blazevic

Associate Professor or Marketing | Radboud University Nijmegen

Vera Blazevic is Associate Professor of Marketing at the Institute for Management Research at Radboud University Nijmegen and Visiting Professor […]

Bobby Calder

Position: Professor of Marketing | Northwestern University

Bobby J. Calder is the Kellstadt Professor of Marketing, Kellogg School of Management, Northwestern University. He is also a Professor in the Medill School of Journalism, Media and Integrated Marketing Communications. He currently chairs the International Standards Organization’s (ISO) committee on Brand Evaluation.

Bobby Calder

Professor of Marketing | Northwestern University

Bobby J. Calder is the Kellstadt Professor of Marketing, Kellogg School of Management, Northwestern University. He is also a Professor […]

Mario Campana

Position: Lecturer of Marketing | Goldsmiths, University of London

Dr. Mario Campana is a Lecturer in Marketing and Consumer Behaviour in the Institute of Management Studies at Goldsmiths, University of London, UK. He completed his PhD in Consumer Research at Cass Business School – City, University London. His research interests lie in the fields of consumer entrepreneurship, consumption of money, consumer collectives and materiality. His approach is rooted in Consumer Culture with a critical twist and macro perspective that is also reflected in his teaching practice and interests.

Mario Campana

Lecturer of Marketing | Goldsmiths, University of London

Dr. Mario Campana is a Lecturer in Marketing and Consumer Behaviour in the Institute of Management Studies at Goldsmiths, University […]

Mia Zixuan Cheng

Position: PhD Student ​| King's Business School

Mia is a second year Ph.D. Student in Marketing at the King’s College London. Her research mainly focuses on celebrity endorsement and influencer marketing. She is also interested in the effect of sponsorship disclosure. She graduated in 2016 with a MLitt in Marketing from the University of St Andrews, Scotland.

Mia Zixuan Cheng

PhD Student ​| King's Business School

Mia is a second year Ph.D. Student in Marketing at the King’s College London. Her research mainly focuses on celebrity […]

Daniela Cristian

Position: Assistant Professor | Business School (formerly Cass), City, University of London

Daniela Cristian is an Assistant Professor (Lecturer) of Marketing at Business School (formerly Cass), City, University of London. Daniela completed her PhD in Marketing at BI Norwegian Business School (Norway).  Daniela is doing experimental research in consumer behaviour. She is particularly interested in the aftermath of hedonic consumption, prosocial and unethical behaviour, cognitive biases, and creativity.  At Cass Business School, Daniela teaches “Principles of Marketing” and “Strategic Marketing” in the Modular Executive MBA program as well as “Strategic Marketing” in the MSc Marketing Strategy and Innovation program.

Daniela Cristian

Assistant Professor | Business School (formerly Cass), City, University of London

Daniela Cristian is an Assistant Professor (Lecturer) of Marketing at Business School (formerly Cass), City, University of London. Daniela completed […]

Gerritt Cziehso

Position: Assistant Professor | Muenster University

Gerrit P. Cziehso is an Assistant Professor at Muenster University, Germany. His research interests include price introductions as a special form of a price increase, online communities with a focus on company-sponsored platforms, and the effects of customers’ smartphone usage instore.

Gerritt Cziehso

Assistant Professor | Muenster University

Gerrit P. Cziehso is an Assistant Professor at Muenster University, Germany. His research interests include price introductions as a special […]

Anouk De Regt

Position: PhD Candidate | King's Business School

Anouk De Regt

PhD Candidate | King's Business School

More about Abouk >

Kristine De Valck

Position: Associate Professor of Marketing | HEC Paris

Kristine de Valck is Associate Dean and Director of the PhD Program at HEC Paris. Her research and teaching focus on how the Internet in general and social media in particular have changed consumer behavior, organizations, and marketing practice. Her work has been published in the British Journal of Management, Decision Support Systems, Journal of Interactive Marketing, Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing and Psychology & Marketing, as well as in various edited books. Kristine has developed numerous courses about marketing through social media, including a freely available course on iTunesU (2010) and a MOOC on Coursera (2017). Kristine has a PhD in Marketing Management from RSM Erasmus University (2005). She has been a faculty member at HEC Paris since 2004 where she has held various positions including Marketing PhD Program Director (2010-2013), Marketing Department Chair (2015-2017), and Kering Luxury Chair Holder (2016-2018). Currently, she is board member of the International Schools in Business Management consortium.

Kristine De Valck

Associate Professor of Marketing | HEC Paris

Kristine de Valck is Associate Dean and Director of the PhD Program at HEC Paris. Her research and teaching focus […]

Benedict Dellaert

Position: Professor Erasmus | University Rotterdam

Benedict Dellaert is a professor of marketing and director of the department of Business Economics at the Erasmus School of Economics, Erasmus University Rotterdam, the Netherlands. He is also professor of marketing (fractional) at Monash Business School, Monash University, Melbourne, Australia. His focus in research and teaching is on consumer decision-making and consumer-firm interaction. Prof. Dellaert’s publications have appeared in journals such as the Journal of the Academy of Marketing Science, Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Information Systems Research and Journal of Management Information Systems. His research findings have managerial and policy implications in digital marketing, financial services, and healthcare. Professor Dellaert’s former positions include posts at the University of Sydney in Australia, Tilburg University in the Netherlands, and Maastricht University in the Netherlands. He is currently also a visiting professor at the UCL School of Management, London, UK, research theme coordinator at the Network for Studies on Pensions, Aging and Retirement (Netspar), a fellow of the Erasmus Research Institute of Management (ERIM), and a research fellow at the Tinbergen Institute.

Benedict Dellaert

Professor Erasmus | University Rotterdam

Benedict Dellaert is a professor of marketing and director of the department of Business Economics at the Erasmus School of […]

Yiting Deng

Position: Assistant Professor ​| UCL School of Management

Yiting Deng is an Assistant Professor of Marketing at the UCL School of Management, University College London. Prior to joining UCL, she was an Assistant Professor at the University of Notre Dame’s Mendoza College of Business. She received her PhD in Marketing and MS in Statistics from Duke University. She also holds Bachelor’s degrees in Economics and Statistics and a Master’s degree in Economics from Peking University. She applies empirical modeling techniques on consumer choice and firm decision problems, with particular interests in digital marketing, advertising effectiveness, media consumption, and two-sided markets. Her research has been published in leading academic journals such as Marketing Science, Journal of Marketing Research, Journal of Economic Behavior & Organization, and Statistical Science.

Yiting Deng

Assistant Professor ​| UCL School of Management

Yiting Deng is an Assistant Professor of Marketing at the UCL School of Management, University College London. Prior to joining UCL, […]

Jenna Drenten

Position: Assistant Professor of Marketing | Loyola University Chicago

Jenna Drenten (PhD, University Georgia) is Assistant Professor of Marketing in the Quinlan School of Business at Loyola University Chicago. Jenna’s research centers on identity development in consumer culture, with a focus on gender and new media. Her research examines multiple facets of digital culture and identity, from individual consumer behavior to systemic macro-level structures. Her current research explores how digital technologies and social media platforms (e.g., TikTok, Instagram, Pinterest, YouTube, Twitter) present opportunities and challenges as consumers express their identities and navigate life transitions. She is also interested in methodological approaches for using social media technologies in qualitative inquiry and advancing conversations around ethical standards for such research. Jenna’s research has appeared in various journals including Consumption Markets & Culture, Journal of Macromarketing, Journal of the Association for Consumer Research, and Gender, Work and Organization, among others. She serves on the Steering Committee for the Center for Textual Studies and Digital Humanities (CTSDH) at Loyola University Chicago and on the Advisory Committee for GENMAC (Gender, Markets, Consumers).

Jenna Drenten

Assistant Professor of Marketing | Loyola University Chicago

Jenna Drenten (PhD, University Georgia) is Assistant Professor of Marketing in the Quinlan School of Business at Loyola University Chicago. […]

Khaled El-Shamandi Ahmed

Position: Doctoral Researcher | Henley Business School

Khaled El Shamandi Ahmed Doctoral Researcher in Marketing, Henley Business School, University of Reading, UK Khaled is a doctoral candidate in marketing at Henley Business School, and currently is a visiting student at London Business School. In his research he is exploring how companies can achieve extraordinary customer experience using new technologies such as augmented reality. His research interests revolve around customer experience, digital marketing, branding, ethical consumption, and sharing/gig economy. Before starting his PhD, Khaled earned his master degree in business management at Aston Business School where his dissertation was about brand valuation. He also worked as a media planner, news editor, and operations manager. Khaled is originally from Egypt and moved to the UK in 2007. In his spare time, he enjoys hiking, running, and long walks.

Khaled El-Shamandi Ahmed

Doctoral Researcher | Henley Business School

Khaled El Shamandi Ahmed Doctoral Researcher in Marketing, Henley Business School, University of Reading, UK Khaled is a doctoral candidate […]

Andreas Falke

Position: Assistant Professor | University of Regensburg

Andreas Falke is Assistant Professor at the Department of Marketing, University of Regensburg, Germany. He holds a diploma in mathematical economics from the Clausthal University of Technology, Germany and a Ph.D. in Business Administration from the University of Regensburg, Germany. In his Ph.D., he focused on experimental designs of conjoint experiments. His current research interests include experimental designs, online browsing behavior, and structural equation modeling. He published his research in OR Spectrum, Marketing Letters, and the Journal of Business Economics.

Andreas Falke

Assistant Professor | University of Regensburg

Andreas Falke is Assistant Professor at the Department of Marketing, University of Regensburg, Germany. He holds a diploma in mathematical […]

Alina Ferecatu

Position: Assistant Professor of Marketing | Rotterdam School of Management, Erasmus University

My research lies at the intersection between behavioral decision making and quantitative marketing. I study decision heuristics in marketing contexts, and compare individual’s decision-making to several benchmarks, including normative behavior. Theoretically, I draw from behavioral decision theory, which describes how individuals integrate their set of beliefs and values into their decisions. Methodologically, I combine experimental economics techniques and Bayesian analysis to understand and predict behavior. My work spans several domains, such as managerial decision-making, real-time website optimization, feedback systems design, fake news and its implications on news consumption. I try to bring the insights gained from research into the classroom. I teach marketing research and pricing strategies at the master level, and guide students to write their master thesis. I also teach several PhD seminars, where I introduce my research to PhD students.

Alina Ferecatu

Assistant Professor of Marketing | Rotterdam School of Management, Erasmus University

My research lies at the intersection between behavioral decision making and quantitative marketing. I study decision heuristics in marketing contexts, […]

Adi Ghosh

Position: PhD Candidate ​| Business School (formerly Cass), City, University of London

Adi Ghosh

PhD Candidate ​| Business School (formerly Cass), City, University of London

  More about Adi >

Maja Gold Papez

Position: Lecturer in Marketing | University of Sussex

Maja Golf Papez joined Sussex Business School in 2019 as a Lecturer in Marketing. Before that she was working as a Lecturer in Marketing at University of Ljubljana, Slovenia. She completed her PhD at the University of Canterbury, New Zealand and she holds MSc degree in Marketing from the University of Bath and BSc degrees in Marketing Communications and Economics from University of Ljubljana. Her research program is focused on shedding the light on the dark sides of the consumption (of technology). In her research she typically draws on sociological and anthropological theories, especially material-semiotic theories, and employs qualitative research methods. Her work has been published in Journal of Marketing Management and Advances of Consumer Research and has been presented at several international conferences. Prior to her academic career, Maja worked as the Management Consultant for an international communication consulting agency and as the Chief Marketing Officer for a charity dedicated to alleviating child poverty in Slovenia.

Maja Gold Papez

Lecturer in Marketing | University of Sussex

Maja Golf Papez joined Sussex Business School in 2019 as a Lecturer in Marketing. Before that she was working as […]

Sabrina Gottschalk

Position: Lecturer in Marketing | Business School (formerly Cass), City, University of London

Sabrina Gottschalk is a Lecturer in Marketing at the Business School (formerly Cass), City, University of London. Previously, Sabrina worked as Post-Doctoral Researcher at the Marketing Department of Freie Universität Berlin, Germany. Sabrina’s main research interests revolve around consumer-to-consumer interaction, in particular word-of-mouth and electronic word-of-mouth communication. Her research examines how and why consumers contribute to this form of information exchange, as well as its impacts on consumer perceptions and behaviour. A further research area of interest relates to service failure and brand crises. At Cass, Sabrina currently teaches “Marketing Fundamentals” in the MSc in Marketing, Strategy, and Innovation, as well as in the MSc in Management, and “Branding & Advertising” in the BSc in Business Studies. Sabrina holds a PhD in Marketing and an MSc in Management & Marketing from Freie Universität Berlin, Germany. Prior to her studies in Berlin, Sabrina completed a BSc in Business Studies at Cass Business School, City, University of London.

Sabrina Gottschalk

Lecturer in Marketing | Business School (formerly Cass), City, University of London

Sabrina Gottschalk is a Lecturer in Marketing at the Business School (formerly Cass), City, University of London. Previously, Sabrina worked […]

Georgina Herrera

Position: Consumer Behaviour Consultant | Goldsmiths, University of London

Georgina is a social psychologist specialized in political psychology and consumer behaviour. She is currently the “Voice of the Customer” Manager at Walmart Mexico, where she guides the team to better understand consumer needs, abiding by the principle of customer-centricity. Prior to Walmart, Georgina was Strategy Director in ByPower, a political marketing agency that planned and executed electoral campaigns at the federal, state, and local levels. Georgina holds a degree on “Consumer Behaviour” from Goldsmiths, University of London, where she focused on the effects of digital marketing on consumer privacy. Furthermore, she has extensive studies in the fields of choice architecture, political psychology, and social change. In her free time, Georgina works as an independent consultant for early-stage startups.

Georgina Herrera

Consumer Behaviour Consultant | Goldsmiths, University of London

Georgina is a social psychologist specialized in political psychology and consumer behaviour. She is currently the “Voice of the Customer” […]

Csilla Horváth

Position: Assistant Professor | Radboud University

Csilla Horváth is an assistant professor of Marketing at the Nijmegen School of Management at the Radboud University. Csilla studied Mathematical Economics at the CORVINUS University, Budapest and holds a PhD from the University of Groningen. Csilla’s research interests include destructive consumer behavior, emotions and affect in consumer decision making, compulsive buying, and strategic and international brand management. Her aspiration is to conduct research that would improve the life of consumers and citizens. Her work has been published in Marketing Science, Journal of Economic Psychology, International Journal of Research in Marketing, Journal of Business Research, and International Journal of Forecasting, among others.

More about Csilla >

Csilla Horváth

Assistant Professor | Radboud University

Csilla Horváth is an assistant professor of Marketing at the Nijmegen School of Management at the Radboud University. Csilla studied […]

Iina Ikonen

Position: Lecturer | University of Bath

Lina Ikonen is a Lecturer in Marketing at the University of Bath. Her research interests are in the field of consumer behavior, especially how product design and presentation influence consumer perceptions and purchase decisions. Her research focuses on studying the impact of product design and presentation on consumer behavior and purchase decisions. In her dissertation, she studies the effectiveness of various marketing tactics in driving healthier food consumption behaviors. Before joining academia, Iina worked with media analytics and marketing consulting for the financial industry.​

Iina Ikonen

Lecturer | University of Bath

Lina Ikonen is a Lecturer in Marketing at the University of Bath. Her research interests are in the field of […]

Ana Javornik

Position: Assistant Professor | Newcastle University Business School

Ana Javornik, PhD, is an Assistant Professor in Marketing at Newcastle University Business School. Her research focuses on consumer behaviour and digital marketing. Her specialisation lies in immersive technologies, particularly in relation to consumer perceptions and responses to such technologies. She completed her MSc in Corporate Communication and PhD in Marketing at Università della Svizzera italiana in Lugano, Switzerland. During her PhD studies, she won the Swiss National Science Foundation grant for prospective researchers and spent a year at the UCL Interaction Centre working in the area of human-computer interaction. Ana regularly presents her work at international conferences and publishes in internationally recognised outlets, such as the Journal of Marketing Management, Journal of Retailing and Customer Services, Behavior and Information Technology. She also contributed opinion pieces to online edition of Harvard Business Review. Ana maintains strong links with industry through consultancy and executive workshops.

Ana Javornik

Assistant Professor | Newcastle University Business School

Ana Javornik, PhD, is an Assistant Professor in Marketing at Newcastle University Business School. Her research focuses on consumer behaviour […]

Mirella Kleijnen

Position: Professor of Customer Experience | Management Vrije Universiteit Amsterdam

Mirella Kleijnen

Professor of Customer Experience | Management Vrije Universiteit Amsterdam

  More about Mirella >

Raoul Kübler

Position: Junior Professor of Marketing ​| Marketing Center Münster

Raoul Kübler

Junior Professor of Marketing ​| Marketing Center Münster

  More about Raoul >

Ann-Kristin Kupfer

Position: Assistant Professor | University of Muenster

I received my PhD at the University of Münster, Germany. I was a visiting scholar at the University of New South Wales in Sydney, at the University of British Columbia in Vancouver, and at the Texas Christian University, Fort Worth. I am especially interested in substantive phenomena that arise from digitalization, which I address in the context of brand management, media markets, and new products. I analyze these research questions on marketing in the digital age with a broad set of rigorous quantitative-empirical methods, using secondary, experimental, or survey data. My work has been published in leading academic journals such as the Journal of Marketing, the Journal of the Academy of Marketing Science, and the International Journal of Research in Marketing. Last year, I was very lucky to receive the best paper awards of both the Journal of the Academy of Marketing Science and the International Journal of Research in Marketing last year, rewarding my work on pre-release buzz and social media firestorms.

Ann-Kristin Kupfer

Assistant Professor | University of Muenster

I received my PhD at the University of Münster, Germany. I was a visiting scholar at the University of New […]

Lauren ​Labrecque

Position: Assistant Professor | University of Rhode Island

Lauren Labrecque is an Assistant Professor of Marketing at the University of Rhode Island. Her primary research interests include sensory marketing (focus on color) and digital marketing (including digital empowerment, consumer privacy, social media engagement, and parasocial interactions).

Her research has been published in peer-reviewed academic journals including Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Interactive Marketing, Psychology & Marketing, and Marketing Letters. Dr. Labrecque serves on the editorial board of the Journal of Interactive Marketing, Psychology & Marketing, and Journal of Research in Interactive Marketing.

Prior to joining URI, Lauren worked as Associate Professor of Marketing at Loyola University Chicago. Professor Labrecque earned her Ph.D. in Marketing (Business Administration) from the University of Massachusetts, Amherst in 2010.

Lauren ​Labrecque

Assistant Professor | University of Rhode Island

Lauren Labrecque is an Assistant Professor of Marketing at the University of Rhode Island. Her primary research interests include sensory […]

Agata Leszkiewicz

Position: Assistant Professor of Marketing | University of Twente

Agata Leszkiewicz is an Assistant Professor of Marketing at the University of Twente. Through her research she aims to solve interesting managerial issues with cutting edge methods from econometrics and optimization. Agata’s research interests are CRM, customer churn and reacquisition. Within the digital area, she is interested in optimizing to create synergies between traditional and digital channels. Agata has published in premier peer-reviewed journals in marketing and statistics.

Agata Leszkiewicz

Assistant Professor of Marketing | University of Twente

Agata Leszkiewicz is an Assistant Professor of Marketing at the University of Twente. Through her research she aims to solve […]

Lara ​Lobschat

Position: Assistant Professor of Marketing | Marketing Center Münster, University of Münster​

​Lara Lobschat is an Assistant Professor of Marketing at the University of Münster, Germany. Before joining the University of Münster, she was an Assistant Professor of Marketing at the University of Groningen, Netherlands. She holds a PhD from the University of Cologne and her main research interests are (digital) advertising effectiveness, customer journey analysis and attribution modelling as well as corporate digital responsibility. Her research philosophy follows the aim to answer managerially relevant questions by analyzing both secondary and/or primary data with rigorous empirical analysis techniques. For this purpose, she works closely together with the industry side not only to get access to interesting data sets but also to foster knowledge exchange between academia and practitioners. Especially this managerially oriented approach and the respective research output have already been honored, e.g., by the Horizont Stiftung (Early Career Grant, 2015) and by MOA (Insight Scientist of the Year, 2018). She has made numerous presentations at (inter)national conferences and her work has been published in Journal of Marketing Research, Journal of Service Research, Journal of Interactive Marketing, Journal of Business Research and Long Range Planning. She is also co-organizer of the annual special interest group “Digital Marketing” which takes place at the annual conference of the European Marketing Academy (EMAC).

Lara ​Lobschat

Assistant Professor of Marketing | Marketing Center Münster, University of Münster​

​Lara Lobschat is an Assistant Professor of Marketing at the University of Münster, Germany. Before joining the University of Münster, […]

Alexander Mafael

Position: Assistant Professor of Marketing | Center for Retailing, Stockholm School of Economics

I am currently a Assistant Professor of Marketing at Center for Retailing, Stockholm School of Economics. During my PhD, I mainly studied the role of online reviews in consumer decision processes. I mainly focus on how consumers select and weigh information during their decision making and how their goals and perceptions bias their information selection. More broadly, my research agenda focuses on consumer-behavior based marketing strategy, i.e., providing empirically grounded insights into consumer behavior that can inform marketing decisions. To this end, I often combine behavioral experiments with secondary data on consumer mindset metrics, sales, and advertising.

Alexander Mafael

Assistant Professor of Marketing | Center for Retailing, Stockholm School of Economics

I am currently a Assistant Professor of Marketing at Center for Retailing, Stockholm School of Economics. During my PhD, I […]