ABOUT

Organized by Marketing EDGE and the Gabelli School of Business, Fordham University, the IMRC is intended to be the premier conference for digital and direct marketing and a unique event of interest to all researchers. In support of the Journal of Interactive Marketing®, the IMRC will take place on October 29 & 30, 2021. The event will be a small, elite gathering of academics along with a number of digital marketing practitioners working at the edge of the interactive marketing.

The conference will focus on Interactive Marketing 2.0: Expanding the Boundaries of Interactive Marketing. Participants will identify innovative applications for interactive marketing and address how existing theoretical frameworks and analytical tools can be extended to 1) tackle research questions in new contexts and 2) to create knowledge and value for a myriad of stakeholders.

Marketing EDGE’s Journal of Interactive Marketing® serves as a catalyst for identifying issues and shaping ideas associated with the expanding electronic, interactive, and direct marketing environments. We publish leading-edge, high-quality and original results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing.

One of the favorite aspects of the conference is the opportunity to network with similarly-minded colleagues.

KEY DATES

SUBMISSION DEADLINE


ACEPTANCE NOTIFICATION


EVENT

May 31, 2021


June 30, 2021


October 28 & 29, 2021

IMRC 2020 PRICING

EARLY-BIRD ACADEMIC


EARLY-BIRD JIM ERB/POLICY


EARLY-BIRD DOCTORAL STUDENT

$400.00


$350.00


$200.00

CONFERENCE REGISTRATION: OPEN AT A LATER DATE

SUBMISSION
TITLE


Submission deadline:

MAY 31, 2021

SUBMISSION INFOSUBMISSION A PRESENTATION

Companies and marketers use interactive marketing to meet customer needs and improve the bottom line. However, the application of interactive marketing tools could extend beyond more “conventional” business applications to include services, social causes, and well-being outcomes as well. The COVID-19 pandemic has elevated the importance of examining these issues and shed light on the challenges as well as opportunities this new environment presents to firms.

The fourth Interactive Marketing Conference will focus on innovative applications for interactive marketing and address how existing theoretical frameworks and analytical tools can be extended to 1) tackle research questions in new contexts and 2) to create knowledge and value for a myriad of stakeholders. The conference is further intended to support the Journal of Interactive Marketing®, and to promote high-quality research in interactive marketing, accordingly there be a special issue of the Journal on the topic as well.

Sponsors