ABOUT

Organized by Marketing EDGE and the City, University of London’s Cass Business School, the IMRC is intended to be the premier conference for digital and direct marketing and a unique event of interest to all researchers. In support of the Journal of Interactive Marketing, the IMRC will take place online on October 28, 29, 30 and November 4 and 5, 2020. The event will be a small, elite gathering of academics along with a number of digital marketing practitioners working at the edge of the interactive marketing.

The conference will focus on examining the unanticipated consequences of interactive marketing in today’s world of rapid technological innovation, artificial intelligence, and the Internet of Things. Participants will examine these unanticipated consequences, and provide thought leadership as to how consumers, firms and/or policy makers should respond.

Marketing EDGE’s Journal of Interactive Marketing serves as a catalyst for identifying issues and shaping ideas associated with the expanding electronic, interactive, and direct marketing environments. We publish leading-edge, high-quality and original results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing.

One of the favorite aspects of the conference is the opportunity to network with similarly-minded colleagues.

KEY DATES

SUBMISSION DEADLINE


ACEPTANCE NOTIFICATION


EVENT

CLOSED


November 18, 2019


October 28, 29, 30 and November 4 & 5, 2020

IMRC 2020 PRICING

ACADEMIC


JIM ERB/POLICY


DOCTORAL STUDENT

$100.00


$87.50


$50.00

REGISTER FOR THE CONFERENCE

SUBMISSION
TITLE


Submission deadline:

CLOSED

SUBMISSION INFO

It is the best of times and the worst of times for interactive marketing. With the explosion in shopper data and the rapid ascent of mobile marketing, machine learning, virtual reality, augmented reality, internet of things, gaming, and artificial intelligence, there has never been a more exciting time to be in interactive marketing. At the same time, many markets are being disrupted and uncertainty looms over how interactive marketing is being reshaped.

The third Interactive Marketing Research Conference will focus on examining some the unanticipated consequences of all this disruption. The conference is further intended to support the Journal of Interactive Marketing®, and to promote high-quality research in interactive marketing, accordingly there be a special issue of the Journal on the topic as well.