#IMRC2020

The IMRC is intended to be the premier conference for digital and direct marketing and a unique event of interest to all researchers.

About the Conference

IMRC
CONFERENCE CHAIRS


Lerzan Aksoy

Gabelli School of Business, Fordham University

Sertan Kabadayi

Gabelli School of Business, Fordham University

Yves Van Vaerenbergh

KU Leuven

THE JOURNAL OF
INTERACTIVE MARKETING


In support of the Journal of Interactive Marketing®, the IMRC is a small, elite gathering of academics along with a number of digital marketing practitioners working at the edge of interactive marketing. The Journal serves as a catalyst for identifying issues and shaping ideas associated with the expanding electronic and interactive marketing environments.

SUBMISSION


Submission deadline:
May 31, 2021

SUBMISSION INFOSUBMIT A PRESENTATION

Companies and marketers use interactive marketing to meet customer needs and improve the bottom line. However, the application of interactive marketing tools could extend beyond more “conventional” business applications to include services, social causes, and well-being outcomes as well. The COVID-19 pandemic has elevated the importance of examining these issues and shed light on the challenges as well as opportunities this new environment presents to firms.

The fourth Interactive Marketing Conference will focus on innovative applications for interactive marketing and address how existing theoretical frameworks and analytical tools can be extended to 1) tackle research questions in new contexts and 2) to create knowledge and value for a myriad of stakeholders. The conference is further intended to support the Journal of Interactive Marketing®, and to promote high-quality research in interactive marketing, accordingly there be a special issue of the Journal on the topic as well.

Sponsors