The IMRC is intended to be the premier conference for digital and direct marketing and a unique event of interest to all researchers.

About the Conference


Charles Hofacker

Florida State University

Caroline Wirtz

Cass Business School, City, University of London


In support of the Journal of Interactive Marketing, the IMRC will be a small, elite gathering of academics along with a number of digital marketing practitioners working at the edge of the interactive marketing. The Journal serves as a catalyst for identifying issues and shaping ideas associated with the expanding electronic and interactive marketing environments.


Submission deadline:


It is the best of times and the worst of times for interactive marketing. With the explosion in shopper data and the rapid ascent of mobile marketing, machine learning, virtual reality, augmented reality, internet of things, gaming, and artificial intelligence, there has never been a more exciting time to be in interactive marketing. At the same time, many markets are being disrupted and uncertainty looms over how interactive marketing is being reshaped.

The third Interactive Marketing Research Conference will focus on examining some the unanticipated consequences of all this disruption. The conference is further intended to support the Journal of Interactive Marketing®, and to promote high-quality research in interactive marketing, accordingly there be a special issue of the Journal on the topic as well.